PFD Food Services - Wholesale food ordering
Doghouse

At Doghouse agency my role was User Experience Designer for the PFD wholesale food ordering experience, I ran the UX design process from end-to-end. My role involved facilitating two discovery workshops with key stakeholders, generating journey maps and high-level information architecture, creating clickable prototypes, designing responsive page templates and delivering design specifications and component library.

Landing page balancing client managed content with user created lists.

Card sorting to align stakeholders on navigation and terminology.

Initial site maps for stakeholders and the delivery team.

Journey mapping exercises with stakeholders to identify key steps in the ordering journey.

Component library for the initial build and a reference for future enhancements.

My Pantry builder to manage multiple quick re-order lists.

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