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    <loc>https://www.thomgreen.com/contact</loc>
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    <lastmod>2026-10-26</lastmod>
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    <loc>https://www.thomgreen.com/projects</loc>
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    <lastmod>2026-11-13</lastmod>
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    <loc>https://www.thomgreen.com/projects/mcv</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/566d73c4-7d46-4e87-8987-d25493f9bf20/MCV_Mobile.png</image:loc>
      <image:title>Projects - Magistrates Court Victoria</image:title>
      <image:caption>Mobile first: A mobile first design presentation gave stakeholders awareness of content order and length on smaller screens.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/1e2a3df8-5a52-45bf-a981-e34002d29586/mcv_personas.png</image:loc>
      <image:title>Projects - Magistrates Court Victoria</image:title>
      <image:caption>Personas: End-user personas provided context for delivery teams and identified common user tasks, needs and pain points.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/cf645e2e-7b17-4c03-bb78-ca14a8ae50e2/MCV_Hero.png</image:loc>
      <image:title>Projects - Magistrates Court Victoria</image:title>
      <image:caption>Top tasks: A key user need was finding the correct court to attend–each with unique facilities and support services available.</image:caption>
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      <image:title>Projects - Magistrates Court Victoria</image:title>
      <image:caption>Page templates: Flexible page layouts and reusable components were designed with extensibility in mind.</image:caption>
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  <url>
    <loc>https://www.thomgreen.com/projects/pfd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-30</lastmod>
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      <image:title>Projects - PFD food services</image:title>
      <image:caption>Landing page: Designed to balance promotional campaigns and user created lists.</image:caption>
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      <image:title>Projects - PFD food services</image:title>
      <image:caption>Card sorting: Stakeholder workshop aligning stakeholders on navigation and terminology.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/301b143f-e6c3-495e-8b4b-04685cb514fc/pfd_ia.png</image:loc>
      <image:title>Projects - PFD food services</image:title>
      <image:caption>Information architecture: Design discovery maps for aligning stakeholders and delivery teams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/0ba12a19-4175-4948-bef1-b760ce62e157/PFD_CustomerJourney.png</image:loc>
      <image:title>Projects - PFD food services</image:title>
      <image:caption>Journey map: Stakeholder/SME workshops captured insights into the ordering journey informing design decisions.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/2a3e9eda-f3eb-4cae-af94-7dcf6b125fec/DesignKit.png</image:loc>
      <image:title>Projects - PFD food services</image:title>
      <image:caption>Component library: A component library and design guild was created to guide the initial build and future enhancements.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/41622382-4540-4fb0-b994-5c18b90f11a0/pfd_hero.png</image:loc>
      <image:title>Projects - PFD food services</image:title>
      <image:caption>Ordering experience: The My Pantry builder was designed to manage multiple quick re-order lists and product substitutions.</image:caption>
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  <url>
    <loc>https://www.thomgreen.com/projects/acenda-life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-11-13</lastmod>
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      <image:title>Projects - Acenda Life</image:title>
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      <image:title>Projects - Acenda Life</image:title>
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      <image:title>Projects - Acenda Life</image:title>
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  <url>
    <loc>https://www.thomgreen.com/projects/nextwave-festival</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-11-13</lastmod>
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      <image:title>Projects - NextWave Festival</image:title>
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      <image:title>Projects - NextWave Festival</image:title>
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      <image:title>Projects - NextWave Festival</image:title>
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      <image:title>Projects - NextWave Festival</image:title>
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      <image:title>Projects - NextWave Festival</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/6c0bbeb3-9416-4994-94a4-764df4ecb647/IMG_65241.jpg</image:loc>
      <image:title>Projects - NextWave Festival</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/4425770d-c4fe-452e-9bdd-42d47c7a0b98/01-nw.png</image:loc>
      <image:title>Projects - NextWave Festival</image:title>
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    <image:image>
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      <image:title>Projects - NextWave Festival</image:title>
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      <image:title>Projects - NextWave Festival</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/2007f3c9-a925-4f80-b8f2-fd27d2fdb7d5/04-nw.png</image:loc>
      <image:title>Projects - NextWave Festival</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/651cb86a-2b84-445f-9720-7d838f6fb656/05-nw.png</image:loc>
      <image:title>Projects - NextWave Festival</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/ca3a847e-2b4e-4537-9c9e-925b880a4f73/next-wave-brand-01.jpg</image:loc>
      <image:title>Projects - NextWave Festival</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/881a3a3c-c16f-42d9-b519-c82e0ba169c1/thumbnail.jpg</image:loc>
      <image:title>Projects - NextWave Festival</image:title>
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    <image:image>
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      <image:title>Projects - NextWave Festival</image:title>
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  <url>
    <loc>https://www.thomgreen.com/projects/service-victoria</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/7efdf976-37ef-474a-b694-2c912e71fe91/ID_Mobile.png</image:loc>
      <image:title>Projects - Service Victoria - Make it stand out</image:title>
      <image:caption>Prototype: A selection of mobile first screen layouts from the identity verification flow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/e5fff960-8e9c-4311-ac50-b2e66058a6d2/JourneyMap2.png</image:loc>
      <image:title>Projects - Service Victoria - Make it stand out</image:title>
      <image:caption>Journey map: High level customer journey map created during stakeholder workshops.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.thomgreen.com/projects/th-leads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/9f7157df-731a-4795-acc1-4cf02240cf63/CharaterMap.png</image:loc>
      <image:title>Projects - Telstra Health</image:title>
      <image:caption>Process mapping: Discovery documentation showing key actors and contexts of residential aged care administration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/23772a49-4007-434a-9fdd-662fd216cef7/Leads.png</image:loc>
      <image:title>Projects - Telstra Health</image:title>
      <image:caption>Dashboard design: Key data points allow admissions staff to see admissions progress and determine suitability for available beds at a glance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61078f346a328a3dd8c0e971/9242d36b-2e43-4423-ad2b-d8bdcf89007f/PreAdmissions.png</image:loc>
      <image:title>Projects - Telstra Health</image:title>
      <image:caption>Legacy page uplift: A redesign of the existing pre-admissions page needed to reflected automations introduced by drag and drop interface.</image:caption>
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